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The Importance of Cultural Immersion - My Visit to Cuba

Earlier this month, Consensus Inc. organized a trip to Cuba which was a unique opportunity for all of those who particpated. Kathy Cripps, president of the Council of Public Relations Firms was one of those who attended. Here she writes about the trip, what she learned, and what she took away from this extraordinary experience.

"Communications professionals are an open-minded, engaged, and informed bunch.  Most of us read a lot and make it our business to stay in touch with emerging trends.  In our daily lives, we like to expose ourselves to different ideas, cultures, and ways of doing things. Still, what we might not always appreciate is how useful it is to immerse ourselves deeply in a culture different from our own.

Cuba 1I recently had the opportunity to visit Havana, Cuba for a long weekend. The adventure was organized by Consensus, Inc, one of the Council’s member firms, and was led by their CEO Josh Gertler and Cuba expert Kirby Jones, Strategic Counselor with Consensus. Jones has traveled regularly to Cuba for the last 37 years, has consulted with dozens of U.S. firms and organizations, has conducted several television and print interviews with Fidel Castro, and has written extensively about Cuba."

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